Cable Network, Meet Social Network: Match Made in News - or Marketing - Heaven?

The moment may have passed way under your media radar, seeing as how it happened on a Sunday night in late August, when TV viewers were just coming down from a Beijing Olympics high. On CNN, anchor Rick Sanchez was previewing the Democratic National Convention about to get under way in Denver, grilling senior political analyst Bill Schneider about the latest poll numbers showing John McCain and Barack Obama in a tight race, when Sanchez turned to his audience for a question.