Cartfly: Giving E-Commerce Widgets a Social Spin

When an e-commerce startup talks about upending the business model on which Amazon and eBay and other e-tail giants have built billion-dollar businesses, it’s clear it doesn’t lack ambition. Still, the founders of Cartfly believe the new face of the Web will eventually create a new way to sell and buy goods online, one as broadly distributed and spread out as social networking itself. Founded out of the Phoenix, Ariz.-based UStrive, Cartfly is aiming to use a distributed e-commerce model to enable retail sales to be brought into social networks.